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Research papers

Extending the geographic scope of research to Eastern European shortage economies

The objective of this paper is to study the nature of the marketing research task in Eastern European countries. The need for this type of analysis steins from the fact that most research procedures, whether for domestic or for international...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Jozsef Berács, Nicolas Papadopoulos
June 15, 1985
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Citation

Berács and Papadopoulos (1985a, June 15). Extending the geographic scope of research to Eastern European shortage economies. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/extending-the-geographic-scope-of-research-to-eastern-european-shortage-economies